Grab some merch and let the world know it's time to Share the Struggle.

Struggle Bear Club is an agreement to struggle together.

A promise to start the conversation and set an honest tone for the next generation. Open about our real stories, not just the highlights.

So if you’re struggling now or if you ever have, join the club and be acknowledged for your struggles not in spite of them.

It’s a club of brave humans choosing to laugh at ourselves as we struggle. To always show compassion, let go of judgement and accept that some days suck, and that’s okay.

Alana Nichols Joins the Club

3x Olympian in.. 3 different sports. Alana shares her struggles with the club.

SBC Values

  • Sharing > Hiding

    Say the thing.

    The thing that you need to let out. The age of sharing is here.

    Share the struggle.

  • Struggling ≠ Suffering

    Eveyone will struggle. Emotionally, physically ... the suffering happens when we are scared to struggle.

  • Listening > Fixing

    We all need to be heard.

    Just listened to.

    We need it.
CLUB CODE OF CONDUCT

Our Initiative

Build Emotional Resilience

We partner with a number of non-profits and donate a percentage of our profits to programs helping children build emotional resilience.

Meet our Partners