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Our Story

It started with gummy bears and became a movement.

A friend of mine used to give gummy bears to her friends when they were hung over. She called them Struggle Bears! Her funny and kind act always made everyone laugh and smile through their struggles while bringing them all together!

That's why StruggleBear was created!! Our mission is to encourage people to #shareasmile through kindness and inspire people to find reasons to #smilethrough struggles!! This too shall pass!

Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring… All of which have the potential to turn a life around.

Our @strugglebearco tribe is filled with incredible humans who are doing great things in the world but also realize that not every day is rainbows and sunshine. On the days when you're feeling down, we're here to lift you up and make the struggle a little less heavy!

We believe that together we truly can make the world a kinder place!

Everyday Awesome. #EverydayKind.

See how we're making a positive impact on the people around you!

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